August 2016 - The CMX Fundamentals of Community Strategy

Create your comprehensive community strategy

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Why Do You Need to Know the Fundamentals of Community Strategy?

Community building is still a relatively new practice in the business world. It’s growing in popularity, but most companies and professionals still feel lost.

As a community professional, you may feel like your day-to-day work is reactive and lacking a clear direction. You’re working with with limited information, little strategy, and no big picture. You may feel unheard, unimportant, or unable to explain the value of your role.

You may be saying to yourself:

  • “I don’t know what I should be doing doing on a day-to-day basis.”
  • “I wish I knew how other companies are approaching these problems.”
  • “What does a process look like for building a successful community?”

If this is you, it’s not your fault, and you’re not alone. Most community professionals struggle with the same challenges today. The good news is it’s something we can fix together.


 

Who Is This Course For?

This course is ideal for community professionals in their first 1-2 years of working in the industry or anyone who is feeling stuck in their community strategy.

This course has also been helpful for those who have been in their roles for 2+ years, as it gives them the structure they need to put their community strategy into a larger context.

What makes the course so valuable? We offer frameworks and models for everything that you do in your community work. While you might already "get" community management, this course will give you the tools you need to translate that knowledge into an organized framework that will cement your success.

"Our team benefited tremendously from CMX Training and I would highly recommend it to anybody involved in the world of community management. Whether you are an individual developing an initial community strategy, or a seasoned team looking to achieve even greater levels of success, CMX Training is a very smart investment and will cover everything you need to flourish."

- John Stacey III, Director of Campus Operations, Course Hero

"We knew we wanted to build a community. For us the value was clear. With CMX, we learned how to do it to ensure success. The training allowed us to structure our strategy in a way that has allowed us to deploy much faster and build engagement with the first users from the start. Thanks a lot for the course, you gave us exactly that we needed to get on track, launch and manage our community!"

- David MacDonald, Project Manager, Robotiq

 

Course Format

The course starts on July 11 and will finish on August 29. Student who complete all assignments and quizzes by August 29 will receive a completion certificate, but everyone will have lifetime access to the content so you can take your time if needed.

Each week, you will:

  • Watch about 1 hour of lecture videos, broken into smaller modules by topic
  • Complete about 2 hours of activities independently and with your team
  • Post your activity outcomes to our private course platform for feedback from our Official Course Advisors (CMX Training Alumni and the CMX Team)
  • Take quizzes to cement your knowledge of the week's content

You will move through the course with 50 other students, who will be doing the work and sharing their progress with all of us. If you fall behind, you can catch back up at any time.

Content for each week:

  • Week One: Introduction to Community in Business and Community Strategy
  • Week Two: Member Alignment and Positioning
  • Week Three: Community Experience
  • Week Four: Content and Programming for Community
  • Week Five: Measurement and KPI Strategy
  • Week Six: Organizing Your Team, Communication and Reporting, Budget, and Your Full Community Canvas

By the end of the course, you will have a firm understanding of how to step back and create a successful community strategy from start to finish.

 
 

The Commitment

Failed community strategies cost companies hundreds of thousands or even millions of dollars in wasted time and resources. This course is only $799 and will set you up for success.

This class isn't easy work. It won't be a breeze. If you’re not serious about advancing your career in community and doing better work in your role, this course isn’t for you. There will be expectations that you'll complete your work in order to get credit for the course, and you won't receive a completion certificate unless you complete all the work.

If you’re ready to dedicate yourself to learning a proven model for community and executing on what you learn, this course will lead you down that path.

 

Your Instructors and Course Success Team

Instructor

David Spinks, CEO of CMX

Assistant Instructor

Carrie Jones, COO of CMX

Course Advisors

An elite group of CMX student alumni, who have implemented the course content into their community strategies

Course Curriculum


  Week 1: Introduction to Community in Business and Community Strategy
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days after you enroll
  Week 2: Member Alignment and Positioning
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days after you enroll
  Week 3: Community Experience
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days after you enroll
  Week 4: Community Content and Programming
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days after you enroll
  Week 5: Community Measurement
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days after you enroll
  Week 6: Team, Communication, Budget
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days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts on July 11 and will finish on August 29. Student who complete all assignments and quizzes by August 29 will receive a completion certificate, but everyone will have lifetime access to the content so you can take your time if needed.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Who is this course for?
These courses are aimed specifically at community practitioners, especially those new to the role or to their community. But the model we put forth is applicable to all communities at all stages. Ask us if you’re concerned you’re not the right fit!
Am I ready to take this course?
What’s stopping you? Email us at [email protected] and we’ll be honest if we think you should wait to take the course.
What if I miss a week of the course for a vacation or work engagement?
That's fine! The content is available 24/7 and you can keep it for life. If you'd like to receive the completion certificate at the end, you just have to make sure you finish all the work by the August 29 course close date. Send us an email if you're concerned still! We'll make it work for you.
How much of a commitment is this per week?
In addition to about 1 hour of lecture content per week, taught by David Spinks, we assign several activities each week. Our past students have shared with us that they spent about 2 hours per week on activities, discussing the course with their teams, and doing optional reading. You get out of the course what you put into it, and we recommend at least 3 hours per week during these 6 weeks to make the most of your time and investment.
Will you teach this again in the fall?
The honest answer is: we don't know. That's why this is a great opportunity to sign up now while it's available and we're still very hands-on with all our students.

This course is closed for enrollment.

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