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Fundamentals of Community Strategy - 6 Week Training Program
Week 1: Introduction to Community in Business and Community Strategy
Week 1 Slides
Lecture 1: Class Introduction (6:14)
Activity 1
Lecture 2: Introduction to Community Strategy (11:03)
Lecture 3: The 9 Fundamentals of Community Strategy (9:00)
Activity 2
Lecture 4: Business Alignment (3:11)
Lecture 5: Company Mission, Vision and Values (5:48)
Activity 3
Lecture 6: The SPACE Model for Defining Community Value (15:52)
Activity 4
Lecture 7: Customer Journeys (7:15)
Activity 5
Lecture 8: Week 1 Review (4:20)
Week 1 Q&A
Week 1 Quiz
Week 1 Additional Reading & Resources
Week 2: Member Alignment and Positioning
Week 2 Slides
Lecture 1 - Introduction to Member Alignment (4:10)
Lecture 2 - Community Member Personas (6:53)
Activity 1
Lecture 3 - Conducting Member Research (7:11)
Activity 2
Lecture 4 - Introduction to Community Positioning (2:46)
Lecture 5 - Setting your Community Vision, Mission and Values (5:20)
Activity 3
Lecture 6 - Defining your Voice and Tone (7:03)
Activity 4
Lecture 7 - Community Value Proposition (4:24)
Activity 5
Lecture 8 - Week 2 Review (3:20)
Week 2 Q&A
Week 2 Quiz
Week 2 Additional Reading & Resources
Week 3: Community Experience
Week 3 Slides
Lecture 1 - Intro to Community Experience (10:21)
Activity 1
Lecture 2 - The CMX Community Engagement Cycle (6:04)
Lecture 3 - Forming Social Identity (7:45)
Lecture 4 - Developing Trust in Your Community (4:31)
Lecture 5 - Fueling Member Participation (10:03)
Lecture 6 - Rewarding Participation (12:33)
Lecture 7 - The Community Engagement Planner (12:24)
Activity 2
Lecture 8 - Week 3 Review (5:29)
Week 3 Q&A
Week 3 Quiz
Week 3 Additional Reading & Resources
Week 4: Community Content and Programming
Week 4 Slides
Lecture 1 - Intro to Community Content and Programming (9:43)
Lecture 2 - Engaging Potential Members (8:41)
Lecture 3 - Engaging New Members (8:52)
Lecture 4 - Engaging Passive Members (12:16)
Lecture 5 - Engaging Active Members (13:34)
Lecture 6 - Engaging Power Members (12:08)
Activity 1
Lecture 7 - Content and Programming Governance (4:16)
Activity 2
Lecture 8 - Creating a Content Calendar (5:24)
Lecture 9 - Week 4 Review (3:09)
Week 4 Q&A
Week 4 Quiz
Week 4 Additional Reading & Resources
Week 5: Community Measurement
Week 5 Slides
Lecture 1 - Intro to Community Measurement (8:36)
Lecture 2 - Content and Programming Measurement (5:56)
Activity 1
Lecture 3 - Measuring Community Engagement (11:28)
Activity 2
Lecture 4 - Measuring Business Objectives (10:59)
Activity 3
Lecture 5 - Measurement Data and Dashboards (6:28)
Activity 4
Lecture 6 - Week 5 Review (8:34)
Week 5 Q&A
Week 5 Quiz
Week 5 Additional Reading & Resources
Week 6: Team, Communication, Budget
Week 6 Slides
Lecture 1 - Introduction to Week 6 (4:43)
Lecture 2 - Community Team Structure (7:10)
Lecture 3 - Collaborating with Other Teams (7:59)
Activity 1
Lecture 4 - Planning your Communications (11:39)
Activity 2
Lecture 5 - Creating a Community Budget (8:02)
Activity 3
Lecture 6 - Review of the Community Strategy Canvas (16:53)
Activity 4
Lecture 7 - Week 6 Review and Class Wrap Up (4:30)
Activity 5
Week 6 Q&A
Week 6 Additional Reading & Resources
Week 6 (Final!) Quiz
Lecture 1: Class Introduction
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